OA OutdoorAds Advertisements
About Us

The outdoor division of
Riyo Advertising, Mumbai

Riyo stands for Reliable, Innovative, Young, Optimistic — the name our founders chose in 2004. We started as a newspaper advertising agency in Mumbai. Twenty-two years later, the group plans and buys media across print, digital, TV, radio, and outdoor. This division handles the outdoor part: railway advertising, hoardings, metro and bus media, and on-ground BTL campaigns across India.

Our Story

From newspaper columns
to city skylines

2004. Riyo Advertising and Mass Media Private Limited opens in Mumbai, booking newspaper ads — classifieds, public notices, recruitment, real estate. Print is an unforgiving teacher. Miss a deadline and a legal notice fails. Quote the wrong rate and you eat the difference. That discipline became the company's culture.

2010. Clients who trusted us with print started asking a different question: "Can you also get us that hoarding near the office?" We could. Media buying is media buying — the formats change, the negotiation doesn't. The outdoor division was born from client pull, not a business plan.

Today. We run OOH campaigns from a single bus shelter panel in Ghatkopar to multi-city railway dominations. 1,200+ outdoor campaigns delivered, 500+ active ad locations, 25+ cities covered, and the same Mumbai head office on L.B.S. Marg we've worked from for years.

One honest note: plenty of agencies in Mumbai are older than our outdoor division. What we bring that most don't is two decades of cross-media buying behind every outdoor recommendation. When a client's brief is better served by a newspaper jacket or a radio spot than a hoarding, we say so. It has cost us hoarding bookings. It has never cost us a client.

Riyo Advertising Team Mumbai Office
L.B.S. Marg Office
Where OOH visibility plans are mapped and negotiated.
Est.
2004
Core Principles

Three rules we run every campaign by

These aren't marketing slogans. They are operations rules that protect your ad spend.

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Location beats size

A 20x10 hoarding facing the right traffic flow outperforms a 40x20 facing the wrong way. We check footfall and traffic data before we recommend a site, not after you've signed.

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Proof or it didn't happen

Every site gets photographic proof of execution. Flex torn in the monsoon? Replaced, documented, no argument. This is written into our contracts.

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The right medium, even when cheaper

A local gym doesn't need a BKC hoarding. It needs 30 auto rickshaws in a 3-km radius. Selling clients media they don't need is how agencies lose accounts in year two. We'd rather keep the account.

By the Numbers

Verifiable metrics behind our campaigns

2004
Parent Company Founded
22+
Years Buying Experience
1,200+
OOH Campaigns Executed
500+
Prime Ad Locations
25+
Cities Covered Across India
50+
Planning & Ops Experts
Verification & Authority

Credentials & Compliance

We believe in regulatory compliance and official entity authorization. Each verifiable credential here is worth more for trust citations than paragraphs of self-praise.

train Authorized partner for Indian Railways transit media (WR, CR, Harbour lines)
gavel Official municipal and BMC licensing compliance across Mumbai
workspace_premium INS Accredited parent organization (Riyo Advertising and Mass Media)
badge GST-Registered Media Agency (Mumbai entity operations)
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Verifiable Entity Trust

We maintain deep vendor relationships and direct ownership assets to guarantee that your contracts run directly through regulatory-approved portals.

Fully Audited & Compliant
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Riyo Media House

Shared Head Office: 5 Riyo Media House, Patanwala Estate, L.B.S. Marg, Ghatkopar West, Mumbai 400086

Parent Organization

Part of Riyo Advertising Group

This division is one arm of Riyo Advertising and Mass Media Pvt Ltd, consolidating print, transit, BTL, and online media setups:

Riyo Advertising (riyoadvertising.com) open_in_new

Newspaper advertising, media planning & buying, digital marketing

Outdoor Division (This Site)

OOH, transit, and BTL media campaigns across India